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Healthcare Glossary
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Category management
Products are grouped and managed by strategic business unit categories. These are defined by how consumers view goods rather than by how they look to the seller, eg, confectionery could be part of either a food or gifts category, and marketed depending on the category into which it’s grouped.
See also:
Brand
Related terms
Affinity marketing, Mathematical analysis of perception and preference (MAPP), Boston matrix, Business to consumer (B2C), Economic value added (EVA) , Ad concept testing, Lead management, Channel marketing, Brand reinforcement, Product class, Negative demand, Franchising, Business to business (B2B) , Added value, Drivers,
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