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Healthcare Glossary
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Cause-related marketing
The term describes a partnership between a company or brand, and a charity or 'cause' by which the 'cause' benefits financially from the sale of specific products. American Express first coined the phrase in 1983 when it supported the restoration of the Statue of Liberty .
See also:
Campaign
Related terms
Customer lifetime value (CLV), Marketing communications, Hard sell, Consumer, Environmental set, Brand value, Performance prism, Opportunity cost, Behavioural targeting, Coverage, Corporate identity, Clip or Clipping, Decline Stage, Product class, Beta Tests,
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