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Cause-related marketing

The term describes a partnership between a company or brand, and a charity or 'cause' by which the 'cause' benefits financially from the sale of specific products. American Express first coined the phrase in 1983 when it supported the restoration of the Statue of Liberty .

See also:
Campaign

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Lucid Group Communications Limited

WE’RE ON A MISSION To transform lives through communication that changes behaviour and improves health outcomes....