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Healthcare Glossary
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Channel marketing
Active management of a marketing channel, with the aim of making that channel as attractive, customer friendly and efficient as possible. One of the most crucial aspects of channel marketing lies in identifying new channels through which to sell and support services and products.
See also:
Channel strategy
Related terms
Spam, Market leader, Modelling, Customer focus, Added value, Cost leadership, Boston matrix, Opportunities to hear (OTH), Clip or Clipping, Logo, Brand reinforcement, Customer lifetime value (CLV), Defining Advertising Goals for Measured Advertising Response (DAGMAR), Corporate strategy, Unplanned cannibalisation,
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