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Healthcare Glossary
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Channel strategy
Decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
A channel strategy generally created at senior level is the key concept for developing a core objective. A successful channel strategy has numerous qualities, namely in equaling a business's strengths with its rival's weaknesses, being consistent with its business culture, by being transparent, concise and simple to communicate and foremost, comprehensive.
See also:
Business plan
Related terms
Coverage, Brand image, Market challenger, Behavioural targeting, Mathematical analysis of perception and preference (MAPP), Affinity marketing, Offensive marketing, Perfect competition, Opinion leader, Franchising, Corporate governance, Click tracking, Opportunities to hear (OTH), Porter's 'Five Forces', Conversion rate ,
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