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Healthcare Glossary
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Channel strategy
Decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
A channel strategy generally created at senior level is the key concept for developing a core objective. A successful channel strategy has numerous qualities, namely in equaling a business's strengths with its rival's weaknesses, being consistent with its business culture, by being transparent, concise and simple to communicate and foremost, comprehensive.
See also:
Business plan
Related terms
Mobile commerce (M-Commerce), Marketing communications, Focused Advertising Sampling Technique (FAST) Marketing, Social media, Competitor analysis, Contextual marketing, Balanced Scorecard, Respondent, Four Ps, Unplanned cannibalisation, Attitudinal scaling, Critical success factors, Asset-led marketing, Marketing strategy, List building,
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