Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Channel strategy

Decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.

A channel strategy generally created at senior level is the key concept for developing a core objective. A successful channel strategy has numerous qualities, namely in equaling a business's strengths with its rival's weaknesses, being consistent with its business culture, by being transparent, concise and simple to communicate and foremost, comprehensive.

See also:
Business plan

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Oncosec

OncoSec is a clinical-stage biotechnology company focused on developing cytokine-based intratumoral immunotherapies to stimulate the body's immune system to target...

Infographics