Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Channel strategy
Decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
A channel strategy generally created at senior level is the key concept for developing a core objective. A successful channel strategy has numerous qualities, namely in equaling a business's strengths with its rival's weaknesses, being consistent with its business culture, by being transparent, concise and simple to communicate and foremost, comprehensive.
See also:
Business plan
Related terms
Lead management, Asset-led marketing, Marketing audit, Ambient media, Cost–benefit analysis, In-Company training, Concept development and testing, Life cycle (product), Brand mapping , Territory, Socially responsible marketing, Behavioural targeting, Segmentation strategies, Background, Early majority,
COVID-19 Updates and Daily News
Featured jobs
- AZ strengthens Daiichi Sankyo partnership with new ADC deal
- New study identifies drugs that are safe to use in COVID-19 treatment
- AbbVie, Amgen and Takeda team up for joint COVID-19 trial
- Novavax reports promising phase 1 results for coronavirus vaccine
- AbbVie exits Voyager alliance for Alzheimer’s/Parkinson’s gene therapies
- Eli Lilly begins COVID-19 prevention trial in nursing homes
- Porterhouse Medical Group joins imc group
- Biogen pays Denali $1bn upfront for Parkinson’s disease programme
- Tecentriq combo fails in advanced triple negative breast cancer
- Bristol-Myers Squibb’s revenues rise on Celgene acquisition
- Socially distanced strategising
- Artificial Intelligence in Digital Therapeutics
PMHub
EPG Health
REACH, ENGAGE & MEASURE - Accomplish meaningful HCP engagement via Medthority, our trusted independent medical website. Support education and treatment...
Quick links
Infographics
