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Healthcare Glossary

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Channels

The methods used by a company to communicate and interact with its customers. Eg, television, newspapers, online etc. Channels of communication are often catered towards who is being targeted, which media method adopted is usually relevant to the target audience profile recognised in the marketing strategy.

See also:
Marketing strategy

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Lucid Group Communications Limited

WE’RE ON A MISSION To enhance patients’ lives through communication that changes behaviour and improves patient health outcomes....

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