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Healthcare Glossary
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Channels
The methods used by a company to communicate and interact with its customers. Eg, television, newspapers, online etc. Channels of communication are often catered towards who is being targeted, which media method adopted is usually relevant to the target audience profile recognised in the marketing strategy.
See also:
Marketing strategy
Related terms
i-Coach, Hard sell, Mathematical analysis of perception and preference (MAPP), Tone of the media, Long term value (LTV), Critical success factors, Channel marketing, Internal marketing, Collateral PR, Cost–benefit analysis, e-Marketing, Key performance indicator (KPI), McKinsey Seven S's of Management (or 7-S Model), Tonal bias, Labelling,
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Streaming Well
Streaming Well is a healthcare-focused, award-winning video production company which operates in the US and Europe. We create engaging visual...
