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Healthcare Glossary
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Click through rate (CTR)
Click through rate (CTR) is a technique of calculating the progress of an online advertising campaign. The click-through rate of an advertisement is measured by the number of clicks on an ad divided by the number of times the ad is shown.
See
also:
Cost per click
(CPC)
Cost per thousand
(CPM)
Related terms
Ansoff Matrix, RSS, Beta Tests, Double page spread (DPS), Trade advertising, Affiliate marketing, Investigational new drug (IND), Cost-effectiveness analysis (health economics), Detail aid, Labelling, Deep linking, Blanket coverage, Recall test, Database marketing, Discounted cash flow (DCF),
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