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Healthcare Glossary
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Click through rate (CTR)
Click through rate (CTR) is a technique of calculating the progress of an online advertising campaign. The click-through rate of an advertisement is measured by the number of clicks on an ad divided by the number of times the ad is shown.
See
also:
Cost per click
(CPC)
Cost per thousand
(CPM)
Related terms
Added value, Inducements, Cost-effective (healthcare economics), Database marketing, Full-service agency, Economic evaluation, e-Sampling, Direct response advertising (DRA), Layout, RSS, Trade advertising, Ad recall, Advertorial, Beta Tests, Direct-to-consumer (DTC),
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