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Healthcare Glossary
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Click through rate (CTR)
Click through rate (CTR) is a technique of calculating the progress of an online advertising campaign. The click-through rate of an advertisement is measured by the number of clicks on an ad divided by the number of times the ad is shown.
See
also:
Cost per click
(CPC)
Cost per thousand
(CPM)
Related terms
Local advertising, Alpha/beta testing, Cost–benefit analysis, Balanced Scorecard, Media buyer, Sponsorship, Frequency, RSS, Payback period, i-Coach, Advocacy, Circulation, Affinity marketing, European Association of Communications Agencies (EACA), Creatives,
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