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Healthcare Glossary

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Click through rate (CTR)

Click through rate (CTR) is a technique of calculating the progress of an online advertising campaign. The click-through rate of an advertisement is measured by the number of clicks on an ad divided by the number of times the ad is shown.

See also:
Cost per click (CPC)
Cost per thousand (CPM)

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Related terms

Direct marketing, Creative director, Focused Advertising Sampling Technique (FAST) Marketing, Media mix, Contextual marketing, Virtual community, Advocacy, Media schedule, Brand reinforcement, National Readership Survey (NRS), Ad rotation, Pareto principle , Digital creative, Ad concept testing, Advertising research,

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