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Healthcare Glossary
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Click through rate (CTR)
Click through rate (CTR) is a technique of calculating the progress of an online advertising campaign. The click-through rate of an advertisement is measured by the number of clicks on an ad divided by the number of times the ad is shown.
See
also:
Cost per click
(CPC)
Cost per thousand
(CPM)
Related terms
Below the line , Viral marketing, Digital creative, Defining Advertising Goals for Measured Advertising Response (DAGMAR), ACE PR Value, Layout, Demand curve, Performance prism, Cost per acquisition/action (CPA) , Economic evaluation, Virtual community, Ad recall, Discounted cash flow (DCF), e-Commerce, Media buyer,
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