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Click through rate (CTR)

Click through rate (CTR) is a technique of calculating the progress of an online advertising campaign. The click-through rate of an advertisement is measured by the number of clicks on an ad divided by the number of times the ad is shown.

See also:
Cost per click (CPC)
Cost per thousand (CPM)

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Merrill Brink International is a leading provider of life sciences, legal, financial, manufacturing and corporate language solutions for global companies....