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Healthcare Glossary
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Click tracking
The process of counting and auditing (with the use of software) clicks on a weblink (URL) or for a digital campaign. Click tracking can identify which links on a page are most popular and can be used by website owners to increase page views and conversions.
See also:
Unique page views
Unique visitor
Cost per acquisition (CPA)
Cost per click (CPC)
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session
Deep Linking
Related terms
Media mix, Channels, Concept development and testing, SWOT analysis, Product differentiation, Unique visitor, Non-profit marketing, Added value, Focused Advertising Sampling Technique (FAST) Marketing, In-Company training, Cost-effectiveness analysis (health economics), Market penetration pricing, Corporate identity, Customised marketing mix, Personal data,
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