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The process of counting and auditing (with the use of software) clicks on a weblink (URL) or for a digital campaign. Click tracking can identify which links on a page are most popular and can be used by website owners to increase page views and conversions.
See also:
Unique page views
Unique visitor
Cost per acquisition (CPA)
Cost per click (CPC)
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session
Deep Linking
Internal marketing, External analysis, Relative advantage, Virtual community, Ladder of loyalty, Brand revitalisation, Market challenger, Marketing consultant, International marketing, Export marketing, Personal data, Affinity marketing, Below the line , Creatives, Social audit,
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