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Healthcare Glossary
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Click tracking
The process of counting and auditing (with the use of software) clicks on a weblink (URL) or for a digital campaign. Click tracking can identify which links on a page are most popular and can be used by website owners to increase page views and conversions.
See also:
Unique page views
Unique visitor
Cost per acquisition (CPA)
Cost per click (CPC)
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
RSS
E-Marketing
User Session
Deep Linking
Related terms
Spam, Media evaluation , Shelf life, Territory, Campaign, Payback period, Reimbursement, Deep linking, Media mix, Concept development and testing, Marketing acronyms, Cost per click (CPC), Segmentation strategies, Product differentiation, Cost utility analysis (health economics),
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