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Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI)

Telephone interviews using computer-based questionnaires. Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer adheres a script accessed from a software application. It is generally a tailored system of information collection by telephone that accelerates the amassing of data and allows the questioner to inform the respondents on the relevance of appropriate and accurate data.

See also:
Data Collection
Telesales

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