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Healthcare Glossary
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Concept boards
Visual and/or verbal stimulus presenting an idea for a product, service or advertisement.
Concept Boards allow investigation of visual directions without concerning itself with the eventual content or imagery. This practice allows designers or clients to concur on imagery style, color, structure, composition, and overall tone, before developing the specifics to a project.
See also:
Scamp
Related terms
Attitudinal scaling, Unplanned cannibalisation, Adopter categories, Market positioning, Substantiation, Distribution, Differentiation, Alpha/beta testing, Free market economy, Counterfeiting, Cognitive dissonance, Buzz, Long term value (LTV), Brand extension , Product class,
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