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Healthcare Glossary

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Concept boards

Visual and/or verbal stimulus presenting an idea for a product, service or advertisement.

Concept Boards allow investigation of visual directions without concerning itself with the eventual content or imagery. This practice allows designers or clients to concur on imagery style, color, structure, composition, and overall tone, before developing the specifics to a project.

See also:
Scamp

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Related terms

Product class, Ansoff Matrix, Marketing orientation, Me-too, Brand image, Market share, Long term value (LTV), Learning curve, Competitive advantage, Added value, Efficient consumer response (ECR), Positioning, Business to business (B2B) , Four Ps, Background Factors,

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