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Healthcare Glossary
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Concept boards
Visual and/or verbal stimulus presenting an idea for a product, service or advertisement.
Concept Boards allow investigation of visual directions without concerning itself with the eventual content or imagery. This practice allows designers or clients to concur on imagery style, color, structure, composition, and overall tone, before developing the specifics to a project.
See also:
Scamp
Related terms
Differentiation, Attitudinal scaling, Counterfeiting, Free market economy, Customer lifetime value (CLV), Brand value, Lead generation, Cognitive dissonance, Opportunity cost, Comparative advertising, Product differentiation, Decline Stage, Launch, Cash cow, Maturation,
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