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Healthcare Glossary
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Construct
An idea that powers research, for example, hypotheses or concepts are considered constructs. A construct is an idea or theory that contains various conceptual elements, generally one deemed to be subjective and not based on practical or factual evidence.
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National Readership Survey (NRS), Grey marketing (also called parallel importing), Day-after recall, Continuing professional development (CPD), Data sheet, Focus groups, Infant, Qualitative research, Advertising, One-on-one interview, Ansoff Matrix, Decision tree, Brand revitalisation, Chronic disease, Strategic business unit (SBU),
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