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Healthcare Glossary
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Consumer
Individual who buys and uses a product or service. A consumers plays a key role in the economic structure of a nation. Without consumerism the economy virtually collapses. A consumer is recognised by business as someone who decides whether or not to purchase an item and someone who can also be influenced in that decision by marketing and advertisements.
See also:
Customer
Free market economy
Related terms
Channel marketing, Customer relationship management (CRM), Brand value, Creatives, Industrial marketing, Alpha/beta testing, Customer service programme, Ansoff Matrix, Guerrilla marketing, Unstructured question, Territory, Cohort, Long term value (LTV), Marketing, Unplanned cannibalisation,
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