A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Creative process by which written content is prepared for advertisements or marketing material. Copy editing seldom involves changing the substance of the text. A copywriter may be responsible for advertising and sales copy, commercial scripts, or various methods of marketing media for a business, such as brochures, mass mailings or billboards.
See also:
Copy Editor
Advertising
Advertorial
Ad tracking research, Direct-to-consumer (DTC), Ad recall, Recall test, Lead generation, Account management, Inducements, Media buyer, National Readership Survey (NRS), Post-testing, Cost-effectiveness (in media/advertising), Below the line , Trade advertising, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Abbreviated advertisement (UK),
Hello. We are the Total Health creative agency. It’s our collective mix of talent that gets us to truly different...