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Healthcare Glossary
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Copywriting
Creative process by which written content is prepared for advertisements or marketing material. Copy editing seldom involves changing the substance of the text. A copywriter may be responsible for advertising and sales copy, commercial scripts, or various methods of marketing media for a business, such as brochures, mass mailings or billboards.
See also:
Copy Editor
Advertising
Advertorial
Related terms
Ad tracking research, Ad rotation, Advocacy, Media schedule, Full-service agency, Cost-effectiveness (in media/advertising), Creatives, Advertising agency's commission, Labelling, Unprompted recall, Coverage, Sponsorship, Abbreviated advertisement (UK), Contextual marketing, Comparative advertising,
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Streaming Well
Streaming Well is a healthcare-focused, award-winning video production company which operates in the US and Europe. We create engaging visual...
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