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Healthcare Glossary
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Copywriting
Creative process by which written content is prepared for advertisements or marketing material. Copy editing seldom involves changing the substance of the text. A copywriter may be responsible for advertising and sales copy, commercial scripts, or various methods of marketing media for a business, such as brochures, mass mailings or billboards.
See also:
Copy Editor
Advertising
Advertorial
Related terms
Ad tracking research, Direct-to-consumer (DTC), Ad recall, Recall test, Lead generation, Account management, Inducements, Media buyer, National Readership Survey (NRS), Post-testing, Cost-effectiveness (in media/advertising), Below the line , Trade advertising, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Abbreviated advertisement (UK),
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SEVEN STONES COLLECTIVE
Hello. We are the Total Health creative agency. It’s our collective mix of talent that gets us to truly different...
