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Healthcare Glossary
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Corporate governance
The set of processes, customs, policies, laws, and institutions affecting the way a corporation is directed, administered or controlled. Corporate governance also includes the relationships among the many stakeholders involved and the goals for which the corporation is governed.
See also:
Stakeholder
Business Plan
Business Strategy
Balanced Scorecard
Corporate Stratgey
Corporate governance
Related terms
Customer focus, PEEST, Modelling, Direct-to-consumer (DTC), Conjoint analysis, Brand management , Direct response advertising (DRA), Depth interview, Brand reinforcement, Strategic marketing concept, Forecasting, Market segmentation, Tactical planning, Brand value, Shareholder value,
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