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Healthcare Glossary
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Corporate governance
The set of processes, customs, policies, laws, and institutions affecting the way a corporation is directed, administered or controlled. Corporate governance also includes the relationships among the many stakeholders involved and the goals for which the corporation is governed.
See also:
Stakeholder
Business Plan
Business Strategy
Balanced Scorecard
Corporate Stratgey
Corporate governance
Related terms
Direct-to-consumer (DTC), Marketing objectives, Market leader, Launch, Channel marketing, Global brand, Launch plan, Shareholder value, Product differentiation, Cost leadership, Brand strategy, Diversification, Focus groups, Disease awareness marketing, Strategic marketing concept,
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