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Healthcare Glossary
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Corporate governance
The set of processes, customs, policies, laws, and institutions affecting the way a corporation is directed, administered or controlled. Corporate governance also includes the relationships among the many stakeholders involved and the goals for which the corporation is governed.
See also:
Stakeholder
Business Plan
Business Strategy
Balanced Scorecard
Corporate Stratgey
Corporate governance
Related terms
Marketing metrics, Emotional selling preposition (ESP), Brand value, Brand extension , Comparative advertising, Conjoint analysis, Focused Advertising Sampling Technique (FAST) Marketing, Market penetration strategy, Launch, Porter's 'Five Forces', Life cycle (product), Direct response advertising (DRA), Direct-to-consumer (DTC), Focus groups, Market share,
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