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Healthcare Glossary
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Corporate identity
The character a company seeks to establish for itself in the mind of the public, reinforced by consistent use of logos, colours, typefaces and so on.
In marketing, a corporate identity is the 'character' of a corporation, which is engineered to ally with and aid development of business objectives. It is commonly visibly communicated by branding and the use of trademarks and logos.
See also:
Brand Mapping
Trademark
Logo
Corporate reputation
Business Plan
Business Strategy
Related terms
Click tracking, Ad recall, Executive summary, Marketing acronyms, Category management , Syndicate groups, Customer lifetime value (CLV), Recognition tests, Brand value, Customer relationship management (CRM), Franchising, Added value, Full-service agency, Porter's 'Five Forces', Ad tracking research,
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Redbow Consulting Group is a specialist healthcare management consultancy specialising in business strategy and marketing...
