Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Corporate strategy
The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
Related terms
Balanced Scorecard, Majority fallacy, Life cycle (product), Channels, Focus groups, Offensive marketing, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Territory management, Global marketing, Brand revitalisation, Lifestyle research, Direct-to-consumer (DTC), Cost-effectiveness (in media/advertising), Leader pricing, Crisis management,
COVID-19 Updates and Daily News
Featured jobs
- How will the events and exhibitions industry change post-Coronavirus?
- Communiqué Awards 2020: Results
- Moderna clashes with US scientists over pivotal COVID-19 vaccine trials
- Mesoblast expands compassionate use COVID-19 programme
- GSK signs deal with Medicago for COVID-19 vaccine
- Regeneron’s COVID-19 antibody cocktail enters phase 3 trial
- Intelligence that redefines success
- IFPMA launches AMR Action Fund to tackle antimicrobial resistance
- Merck expands partnership with Zymeworks for multispecific antibodies
- Novartis reveals full phase 3 results for Enerzair Breezhaler
- Artificial Intelligence in Digital Therapeutics
- CHECKLIST 04: Let’s make your patient recruitment strategies a success
PMHub
Hanover Communications
Healthcare is evolving rapidly. To stand out from the crowd requires a potent combination of rich insight, innovative ideas and...
Quick links
Infographics
