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Healthcare Glossary
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Corporate strategy
The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
Related terms
Business portfolio, Demographics, Price taker, Opinion leader, Brand revitalisation, Brand value, Micro environment, Models (or marketing models), Life cycle (product), Customer focus, Brand, Narrowcasting, Critical success factors, Brand management , Leader pricing,
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Anthill Agency
Digital communications agency empowering clients through their digital transformation journey. Whether through training, delivering solutions or devising digital strategies, we...
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