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Healthcare Glossary
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Corporate strategy
The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
Related terms
Comparative advertising, Models (or marketing models), Ansoff Matrix, Mathematical analysis of perception and preference (MAPP), Relative advantage, List price, External analysis, Micro environment, Forecasting, Franchising, Corporate identity, Market development, Monopsony, Price fixing, Environmental set,
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