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Healthcare Glossary
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Corporate strategy
The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
Related terms
Portfolio, Global brand, Comparative advertising, Direct-to-consumer (DTC), Monopoly, List price, Objectives, Price taker, Market penetration strategy, Marketing planning, Account management, Models (or marketing models), Marketing acronyms, Segmentation strategies, Corporate social responsibility (CSR) ,
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