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Healthcare Glossary
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Corporate strategy
The policies of a company with regard to its choice of businesses and customer groups.
See also:
Business Plan
Business Strategy
Corporate governance
Critical success factors
SMART objectives
Tactical planning
Vision
Related terms
Likert scale, Growth stage, Business plan, Marketing intelligence, PEEST, Defining Advertising Goals for Measured Advertising Response (DAGMAR), External analysis, Unplanned cannibalisation, Product differentiation, Business portfolio, Disease awareness marketing, Publication planning, Channel strategy, Internal analysis, Penetration pricing,
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Mednet Group
PMEA Agency of the year 2021. With diversity and inclusion at our core, Mednet Group consists of Attigo CIC and...
