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Cost per acquisition/action (CPA)

An online advertising pricing model in which payment is based solely on the completion of pre-determined actions such as a purchase, registration or form submission.This model is sometimes referred to as Pay per action (PPA).

CPA is generally considered the primary option to purchase online advertising, as the advertiser pays for the advert after the intended action has occurred.

See also:
Cost per click (CPC)
Cost per thousand (CPM)
Conversion rate
Affiliate marketing
Reciprocal links
Ad rotation
Ad impression
Behavioural Targeting
Contextual Marketing
User Session
Deep Linking

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