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Healthcare Glossary
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Creative director
The advertising agency employee responsible for supervising the work of all people involved in the creative aspects of producing advertising, including art directors, graphic designers, copywriters etc. A creative director is fundamentally accountable for the quality of the final creative work.
See also:
Creatives
Advertising
Copywriting
Related terms
Advocacy and support groups, Media planning, Click through rate (CTR), Circulation, Institute of Practitioners in Advertising (IPA), Media buyer, Media mix, Cost per acquisition/action (CPA) , Banner Ad., Advertising research, Advertorial, Digital creative, Advertising agency's commission, Double page spread (DPS), Display advertisement,
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