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Healthcare Glossary
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Creatives
The art directors, designers and copywriters in an advertising agency. Essentially, most marketing relating to products and services that needs imagination, innovation, artistry and inspiration to further develop, uses a Creative.
See also:
Creative director
Copyright
Related terms
Latent demand, Channels, Post-testing, Spam, Internal marketing, Viral marketing, Trial stage, Account management, Advertorial, Ambient media, In-Company training, Growth stage, Advertising, Infiltration marketing, Added value,
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