Please login to the form below

Not currently logged in
Email:
Password:

Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Crisis management

A crisis can be described as a period of potential or actual damage to the perception and/or reputation of an organisation, individual, brand or concept caused or started by an unexpected event. A Crisis management Team's duties generally involve preempting a crisis as well as dealing with one. A Crisis management team will plan responses, enforce damage limitation and finally resolve the crisis.

See also:
Brand strategy
Decision making unit (DMU)

COMMENT ON THIS DEFINITIONSUGGEST A NEW TERM

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Envision Pharma Group

We are a global leader in the medical affairs space. Our purpose-built software and scientific solutions make us a unique...

Infographics