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Healthcare Glossary
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Customer focus
The organisational orientation that focuses on satisfying the needs of potential and actual customers. Customer focus is considered a key element of business success.
Customer Focusing is a strategy for recognising the customers, products/services, quality features, and performance measures which are vital to a business unit. Businesses find frequent Customer Focus sessions beneficial at reestablishing with members of their business, the core focus of their company.
See also:
Customer relationship management (CRM)
Related terms
Social media, Market skimming pricing, Product class, Black space , Database marketing, Gross Domestic Product (GDP), Key opinion leader (KOL), Marketing audit, Spam, Direct-to-consumer (DTC), Marketing mix, Dichotomous question, Price taker, Corporate strategy, Conjoint analysis,
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