Healthcare Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |

Customer lifetime value (CLV)

The profitability of customers during the lifetime of the relationship with a company or product, as opposed to the profitability of one transaction. The use of customer lifetime value as a marketing measure generally places considerable emphasis on customer service and long-term customer satisfaction, as opposed to accelerating short-term sales.

See also:
Customer
Customer Focus
Customer loyalty
Customer Satisfaction
Customer Marketing Mix

Featured jobs