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Healthcare Glossary
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Customer lifetime value (CLV)
The profitability of customers during the lifetime of the relationship with a company or product, as opposed to the profitability of one transaction. The use of customer lifetime value as a marketing measure generally places considerable emphasis on customer service and long-term customer satisfaction, as opposed to accelerating short-term sales.
See also:
Customer
Customer Focus
Customer loyalty
Customer Satisfaction
Customer Marketing Mix
Related terms
Vertical integration, Fax Preference Service (FPS), Personal selling, Customer service, In-house, Long term value (LTV), Socially responsible marketing, Business to consumer (B2C), Buzz, Viral marketing, Attitude Awareness Usage Study (AAU), Consumer, Internal marketing, Direct mail, Behavioural targeting,
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