Please login to the form below
Healthcare Glossary
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W |
Customer relationship management (CRM)
Tracking customer behaviour for the purpose of developing marketing and relationship-building processes that bond the consumer to the brand. Involves the coherent management of contacts and interactions with customers. (This term is often used as if it related purely to the use of IT, but IT should be regarded as a facilitator of CRM).
See also:
Customer
Customer Focus
Customer loyalty
Customer Satisfaction
Customer Marketing Mix
Related terms
Corporate reputation, Focused Advertising Sampling Technique (FAST) Marketing, Brand reinforcement, Growth stage, Channels, Brand, International marketing, Customer service, e-Sampling, Business portfolio, Product class, Asset-led marketing, Category management , Ladder of loyalty, Customised marketing mix,
Subscribe to our email news alerts
- Medscape Education’s Large Presence at IDWeek 2023
- WHO recommends second malaria vaccine for children
- Sanofi enters agreement with Janssen to develop E. coli vaccine candidate
- NFID and CDC urge US adults to get vaccinated against flu and COVID-19
- Man vs microbe: the fight against antimicrobial resistance
- Dollo's law
No results were found
