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Healthcare Glossary
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Customer satisfaction
The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.
See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix
Related terms
Syndicate groups, Industrial marketing, Reach, Maintenance strategy, Mobile commerce (M-Commerce), Crisis management, Cost-effectiveness league table (healthcare economics), Skimming, Offensive marketing, Infiltration marketing, Models (or marketing models), Market leader, Behavioural targeting, Target audience, Fast Moving Consumer Goods (FMCG),
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