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Healthcare Glossary

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Customer satisfaction

The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.

See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix

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Related terms

Franchising, Advertorial, Internal marketing, Marketing consultant, Syndicate groups, Special interest groups, Inducements, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Industrial marketing, Channels, European Foundation for Quality Management (EFQM), Trial stage, Marketing communications, Focus groups, Background,

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HAVAS Just:: is a different kind of healthcare communications agency. Our mission is to create campaigns that make people think....

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