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Healthcare Glossary
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Customer satisfaction
The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.
See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix
Related terms
Balanced Scorecard, Grey market, Skimming, Guarantees and warranties, Lobby firm, Personal data, Special interest groups, Adopter categories, Maintenance strategy, Brand reinforcement, Customer loyalty, Syndicate groups, Narrowcasting, Market attractiveness, Market penetration pricing,
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