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Healthcare Glossary
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Customer satisfaction
The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.
See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix
Related terms
Point of sale (POS), Lobby firm, Cost-effectiveness league table (healthcare economics), ACE PR Value, Advertorial, Adopter categories, Market leader, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Early majority, Relative advantage, Labelling, Export marketing, Marketing decision support system (MDSS), Focus groups, Deduping,
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