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Healthcare Glossary
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Customer satisfaction
The provision of goods or services that fulfill customers' expectations in terms of quality and service, and in relation to cost. Customer satisfaction, a term commonly used in marketing, is a measure of how products and services produced by a company accommodate or exceed customer expectation.
See also:
Customer
Customer Focus
Customer loyalty
Customer Marketing Mix
Related terms
Corporate reputation, Marketing concept, International Public Relations Association (IPRA), Fast Moving Consumer Goods (FMCG), Cost-effective (healthcare economics), One to one marketing (1:1 marketing) , Subscriber list, Direct mail, Direct response advertising (DRA), Brand reinforcement, Reimbursement, Telesales, Cost-effectiveness analysis (health economics), Cost per click (CPC), Social marketing,
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Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...
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