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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
Rate card, Consumer, Personal data, Lead generation, Opportunities to hear (OTH), Marketing decision support system (MDSS), Hard sell, Customer relationship management (CRM), Direct marketing, Global marketing, Equivalent advertising value (EAV), Recall test, External analysis, Customer focus, Copywriting,
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