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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
Brand mapping , Direct marketing, Marketing mix, Campaign plan, Non-profit marketing, Strategic business unit (SBU), Customer, Advocacy, Ladder of loyalty, Business to consumer (B2C), National Readership Survey (NRS), Media planning, Social audit, Four Ms, Perfect competition,
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