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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
Customer satisfaction, Long term value (LTV), McKinsey Seven S's of Management (or 7-S Model), Growth stage, Coverage, Marketing concept, Marketing communications, Gross Domestic Product (GDP), Double page spread (DPS), Global marketing, Market challenger, Disease awareness marketing, Focused Advertising Sampling Technique (FAST) Marketing, Blanket coverage, Cost-effectiveness (in media/advertising),
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