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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
Brand, Creative director, Affiliate marketing, Virtual community, Customer lifetime value (CLV), Crisis management, Gross Domestic Product (GDP), Consumer behaviour, Competitor analysis, Frequency, Telesales, Clip or Clipping, Copywriting, McKinsey Seven S's of Management (or 7-S Model), Customer focus,
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