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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
Ambient media, Below the line , Spam, Abbreviated advertisement (UK), Local advertising, Brand, Deduping, Focused Advertising Sampling Technique (FAST) Marketing, Fast Moving Consumer Goods (FMCG), Advertising research, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Cost-effectiveness (in media/advertising), Blanket coverage, Advertorial, Reciprocal links,
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