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Healthcare Glossary
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Customer service programme
A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service
Related terms
Business to business (B2B) , Customer service, Socially responsible marketing, SWOT analysis, Lead generation, Alpha/beta testing, National Change of Address (NCOA), Equivalent advertising value (EAV), Ambient media, Consumer, Copywriting, Long term value (LTV), Four Ps, Channel strategy, Layout,
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