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Healthcare Glossary

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Customer service programme

A strategy for assuring customers have a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.

See also:
Customer
Customer Focus
Customer loyalty
Customer SatisfactionCustomer Marketing Mix
Customer Service

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Related terms

International marketing, Strategic business unit (SBU), Lead management, Reinforcement advertising, e-Commerce, Field marketing, Ansoff Matrix, Social audit, Four Ps, McKinsey Seven S's of Management (or 7-S Model), Target audience, Cost–benefit analysis, Press release, Ad concept testing, Sponsorship,

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