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Healthcare Glossary
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Customised marketing mix
A marketing programme uniquely designed for a particular customer. In international marketing the term describes a marketing programme designed uniquely for a particular country. Often this addresses issues of language, culture and political barriers that emerge when wishing to expand business to foreign territories.
See also:
Global marketing
Marketing communications
Marketing strategy
Related terms
Cost per thousand (CPM), Brand reinforcement, Click tracking, Concept development and testing, Customer lifetime value (CLV), Corporate fact sheet, Leader pricing, Black space , Efficient consumer response (ECR), Creatives, Early majority, Reciprocal links, Balanced Scorecard, Conversion rate , Competitive advantage,
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