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A publication containing detailed prescribing information on a specific medicine. Pharmaceutical companies are required to prepare data sheets for all prescription medicines and restricted (prescription/pharmacy only) medicines in accordance with the legal requirements and regulatory guidelines of the local market. The sheet is updated as new formulations or safety information becomes available.
See also:
Prescription Medicines Code of Practice Authority (PMCPA)
Focused Advertising Sampling Technique (FAST) Marketing, Persistence, Local advertising, Dog, Data Protection Act, Double-blind trial, Coverage, Segmentation strategies, Response bias, Demand bias, Guerrilla marketing, Neuromarketing, Research proposal, Committee for Medicinal Products for Human Use (CHMP), Mathematical analysis of perception and preference (MAPP),
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