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Healthcare Glossary
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Decline Stage
The final stage in the product life cycle (after the introductory stage, growth stage and maturity stage) when sales are decreasing due to the original customer needs and wants have declined or because another rival product has been introduced.
Related terms
Marketing mix, Attitudinal scaling, Cash cow, Focused Advertising Sampling Technique (FAST) Marketing, Guerrilla marketing, Ladder of loyalty, Cost per acquisition/action (CPA) , Internal marketing, National Change of Address (NCOA), Institute of Practitioners in Advertising (IPA), Peer to peer (P2P) marketing, Adopter categories, Market leader, Four Ps, Deduping,
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