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Healthcare Glossary

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Decline Stage

The final stage in the product life cycle (after the introductory stage, growth stage and maturity stage) when sales are decreasing due to the original customer needs and wants have declined or because another rival product has been introduced.

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Related terms

Market leader, Unplanned cannibalisation, Electronic point of sale (EPOS) system, Market penetration pricing, Conversion rate , Attitudinal scaling, Infiltration marketing, List building, Institute of Practitioners in Advertising (IPA), Price taker, Segmentation strategies, Early majority, Unprompted recall, Cash cow, Internal marketing,

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