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Healthcare Glossary
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Decline Stage
The final stage in the product life cycle (after the introductory stage, growth stage and maturity stage) when sales are decreasing due to the original customer needs and wants have declined or because another rival product has been introduced.
Related terms
Attitudinal scaling, Direct marketing, Free market economy, Social marketing, Cost per thousand (CPM), Brand revitalisation, Repositioning, Buying behaviour , Institute of Practitioners in Advertising (IPA), Ansoff Matrix, Customised marketing mix, Perfect competition, Brand extension , Alpha/beta testing, In-Company training,
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