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Healthcare Glossary
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Demand bias
Corruption of market research when the respondents assume to know or actually know the research agenda. This can occur when the research sponsor is revealed to the respondents during, for example a focus group. Predetermined ideas and prejudice cannot be discounted if bias is associated with this market research and rarely is deemed authentic.
See also:
Market Research
Respondent
Focus groups
Bias
Related terms
Leader pricing, Strategic business unit (SBU), Global brand, Lifestyle, Channels, Key performance indicator (KPI), Competitors, Competitor analysis, Multi-brand strategy, Opinion leader, Relative advantage, Strategic marketing concept, Management by objectives (MBO), Penetration pricing, Growth stage,
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