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Healthcare Glossary
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Demographic data
Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
See also:
Demographics
Campaigns
Related terms
Narrowcasting, Data analysis , Lead management, Adoption curve, Channels, Ad recall, Customised marketing mix, Data Protection Act, Depth interview, Digital creative, Ad concept testing, Research and development (R&D), Customer relationship management (CRM), Virtual community, Group dynamics,
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