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Information describing and segmenting a population in terms of age, sex, income and etc, that can be used to target marketing campaigns. Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
See also:
Demographics
Campaigns
Comparative advertising, Data processing, Trend analysis, Day-after recall, Banner Ad., Market leader, Data cleansing, Horizon scanning, Local advertising, Data sheet, Respondent fatigue, Blanket coverage, Alpha/beta testing, Advertising agency's commission, Coverage,
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