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Healthcare Glossary
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Demographics
Information about the target audience, such as age, gender, race etc.
Generally, demographics is information about people's circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
See also:
Market Research
Related terms
Background, Ad tracking research, Respondent, Syndicated market research data, Models (or marketing models), External analysis, Monopoly, Construct, Marketing strategy, List price, Moderator, Knowledge management, Marketing plan, Recognition tests, Market entry barrier,
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