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Healthcare Glossary
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Digital creative
Advertising content developed specifically for a digital format. Digital creative is easily stored, retrieved and delivered online. Common forms of digital creative include html, images, videos and audio files.
See also:
Creatives
Layout
Reciprocal links
Ad rotation
Ad impression
E-Marketing
Related terms
Lead generation, Behavioural targeting, e-Marketing, Campaign, Below the line , Affinity marketing, Recall test, Advocacy and support groups, Post-testing, List building, Advertising research, DRIP Framework, Click tracking, Video focus groups, Demographic data,
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- Senior Medical Copywriter - Highly Awarded Advertising Agency
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Six Degrees Medical Consulting
For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...
