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Healthcare Glossary
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Digital creative
Advertising content developed specifically for a digital format. Digital creative is easily stored, retrieved and delivered online. Common forms of digital creative include html, images, videos and audio files.
See also:
Creatives
Layout
Reciprocal links
Ad rotation
Ad impression
E-Marketing
Related terms
Cost–benefit analysis, e-Detailing, Brand revitalisation, Direct mail, Blanket coverage, Click through rate (CTR), Ambient media, Guerrilla marketing, Cost per thousand (CPM), Efficient consumer response (ECR), Click tracking, Trade advertising, Detail aid, Layout, Copywriting,
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Healthcare Media Europe – HME Ltd
HME are an innovative and technology enabled agency offering our clients over 35+ years of knowledge and expertise in delivering...
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