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Healthcare Glossary
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Direct mail
The delivery of an advertising or promotional message to customers or potential customers either via post or email.
See also:
Direct marketing
Related terms
Asset-led marketing, McKinsey Seven S's of Management (or 7-S Model), Ad rotation, Trade advertising, e-Sampling, Substantiation, Market development, e-Marketing, Digital creative, Affinity marketing, Alpha/beta testing, Endorsement, Cost–benefit analysis, Copywriting, Brand revitalisation,
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A leading global patient-activation group - comprising of a digital insight consultancy, creative activation agency. Our foundations lie in behavioural...
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