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Healthcare Glossary
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Direct response advertising (DRA)
Advertising that engages a contact strategy incorporating phones, address and enquiry forms, web site identifiers or email addresses, with the intention of encouraging the recipient to reply directly to the advertiser requesting additional information. This contrasts to direct marketing in which the marketer contacts the prospective customer directly.
See also:
Direct Mail
Media planning
Respondent
Direct Marketing
Related terms
Segmentation strategies, Above the fold, Market leader, Internal Customers, Media buyer, Campaign, Long term value (LTV), Customer loyalty, Advertorial, Product class, Electronic point of sale (EPOS) system, Monopoly, Duplication, Market development, Subscriber list,
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W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...
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