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Healthcare Glossary
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Disease awareness marketing
Adverts and/or news stories designed to educate target groups about a medical condition or disease without mentioning a specific drug or device. The aim of this activity is to increase the size of the market for a particular therapeutic area by building awareness of a medical condition and encouraging consumers to seek medical advice.
See also:
Campaign
Disease mongering
Related terms
Likert scale, Prior approval, Intent to treat, Market development, Customer lifetime value (CLV), Objectives, Deduping, Market follower, Territory management, Generic medicine, Competitive advantage, Orphan drugs, Market positioning, In-house, Positioning,
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