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Healthcare Glossary
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Disease awareness marketing
Adverts and/or news stories designed to educate target groups about a medical condition or disease without mentioning a specific drug or device. The aim of this activity is to increase the size of the market for a particular therapeutic area by building awareness of a medical condition and encouraging consumers to seek medical advice.
See also:
Campaign
Disease mongering
Related terms
Epidemiology, Phase IV trials, Competitors, Life cycle (product), Affiliate marketing, Prophylaxis, Perfect competition, Price maker, Inducements, Price taker, Global brand, Expanded access, Marketing concept, Efficacy, Test marketing,
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For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...
