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Healthcare Glossary

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Disease awareness marketing

Adverts and/or news stories designed to educate target groups about a medical condition or disease without mentioning a specific drug or device. The aim of this activity is to increase the size of the market for a particular therapeutic area by building awareness of a medical condition and encouraging consumers to seek medical advice.

See also:
Campaign
Disease mongering

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Related terms

Market entry, Mobile commerce (M-Commerce), Direct response advertising (DRA), Chronic disease, Clip or Clipping, Prescription only medicine (POM), Long term value (LTV), Infiltration marketing, Segmentation strategies, Demographics, Boston matrix, Marketing strategy, Infant, Affinity marketing, Social media,

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mXm Medical Communications

mXm Medical Communications meets the needs of pharmaceutical marketers and medics who require a highly experienced, bespoke service from their...

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