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Healthcare Glossary
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Disease awareness marketing
Adverts and/or news stories designed to educate target groups about a medical condition or disease without mentioning a specific drug or device. The aim of this activity is to increase the size of the market for a particular therapeutic area by building awareness of a medical condition and encouraging consumers to seek medical advice.
See also:
Campaign
Disease mongering
Related terms
Hard sell, Portfolio, Brand, Blind (clinical trial terms), Treatment trials, Grey marketing (also called parallel importing), Prophylaxis, Healthcare Communications Association (HCA), Drug-drug interaction, i-Coach, Patent, Quality of life trials, Double-blind trial, Experimental drug, Recruiting,
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