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Healthcare Glossary
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Disease awareness marketing
Adverts and/or news stories designed to educate target groups about a medical condition or disease without mentioning a specific drug or device. The aim of this activity is to increase the size of the market for a particular therapeutic area by building awareness of a medical condition and encouraging consumers to seek medical advice.
See also:
Campaign
Disease mongering
Related terms
Baseline, Pharmaceutical Researchers and Manufacturers of America (PhRMA), Customised marketing mix, New Drug Application (NDA), Cost per thousand (CPM), Product differentiation, Global marketing, Corporate strategy, Market forecast, Focused Advertising Sampling Technique (FAST) Marketing, Territory, Investigational new drug (IND), PEEST, Market segmentation, Long term value (LTV),
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