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Healthcare Glossary
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Display advertisement
This describes any advertisement other than a classified ad in print media, or an ad that stands alone, such as window sign. Display Advertising can be advertising that is present throughout a publication and that uses sizing, colour, illustrations, photographs, embellishment and typography to engage the reader's attention.
See also:
Point of Sale
Advertising
Customer
Point of Purchase displays
Related terms
Coverage, Affiliate marketing, Abbreviated advertisement (UK), Cost-effectiveness (in media/advertising), Direct mail, Spam, Contextual marketing, ACE PR Value, Direct response advertising (DRA), Advertorial, Sponsorship, Comparative advertising, Copywriting, Layout, Affinity marketing,
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Genetic Digital
Genetic Digital specialises in developing digital marketing solutions for the healthcare, medical and pharmaceutical sectors. From developing a digital strategy,...
