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Healthcare Glossary
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Display advertisement
This describes any advertisement other than a classified ad in print media, or an ad that stands alone, such as window sign. Display Advertising can be advertising that is present throughout a publication and that uses sizing, colour, illustrations, photographs, embellishment and typography to engage the reader's attention.
See also:
Point of Sale
Advertising
Customer
Point of Purchase displays
Related terms
Ad tracking research, Buzz, Endorsement, Institute of Practitioners in Advertising (IPA), Brand reinforcement, National Readership Survey (NRS), Advocacy and support groups, Day-after recall, Ad impression , Direct-to-consumer (DTC), Equivalent advertising value (EAV), Above the line, Circulation, Layout, Advertorial,
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