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Healthcare Glossary
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Display advertisement
This describes any advertisement other than a classified ad in print media, or an ad that stands alone, such as window sign. Display Advertising can be advertising that is present throughout a publication and that uses sizing, colour, illustrations, photographs, embellishment and typography to engage the reader's attention.
See also:
Point of Sale
Advertising
Customer
Point of Purchase displays
Related terms
Advertising research, Lead generation, Account management, Focused Advertising Sampling Technique (FAST) Marketing, Advertising agency's commission, Trade advertising, Advertising, Ad recall, Reinforcement advertising, Frequency, Copywriting, Ad impression , Spam, Day-after recall, Advertorial,
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