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Healthcare Glossary
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Distribution
The process of getting the goods from the manufacturer or supplier to the user. In a distribution chain, when a product leaves the manufacturing site, it goes to the wholesaler who then takes it to the retailer who finally distributes it to the end users. Sometimes the product can go directly to the retailers, thus bypassing the wholesalers.
See also:
Supply Chain
Related terms
Substantiation, Buzz, Decline Stage, Free market economy, Opportunity cost, Market positioning, Customer lifetime value (CLV), Learning curve, Product class, Comparative advertising, Me-too, Brief summary, Supply chain, Franchising, Ansoff Matrix,
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