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Healthcare Glossary
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Dodo
A product with a low market share of a declining market.
See also:
Boston Matrix
Dog
Market forecast
Margin (profit)
Related terms
Abbreviated advertisement (UK), Brand value, Lead generation, Campaign, Efficient consumer response (ECR), Free market economy, Growth stage, Me-too, Alpha/beta testing, Learning curve, Cognitive dissonance, Attitudinal scaling, Maturation, Point of sale (POS), Four Ps,
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Syneos Health® (Nasdaq:SYNH) is the only fully integrated biopharmaceutical solutions organization. The Company, including a Contract Research Organization (CRO) and...
