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Two pages of the same article covering both pages of an open publication.
If such a Double Page Spread layout is featured in the center of a magazine or newspaper, it is referred to as center spread. In advertising, DPS are costly and are generally used when the advertiser desires a distinct and highly noticeable feature, this is sometimes used when a business is launching a new product .
See also:
Above the line
Below the line
Direct response advertising (DRA), Media mix, Rate card, Sponsorship, Virtual community, Labelling, Ad tracking research, Recall test, Reinforcement advertising, Account management, Hypothesis, Day-after recall, Defining Advertising Goals for Measured Advertising Response (DAGMAR), Abbreviated advertisement (UK), Click through rate (CTR),