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Healthcare Glossary

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e-Marketing

Marketing conducted electronically, usually over the Internet. Also referred to as Internet Marketing, e-Marketing is regarded to be generous in range because it not only makes reference to marketing on the Internet, but includes marketing conducted via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often associated with e-Marketing.

See also:
Customer relationship management (CRM)
Media mix
Behavioural Targeting
Contextual Marketing
RSS
e-commerce

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