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Early majority
One of the five Adopter categories
There are five groups into which customers can be placed according to the time it takes them to adopt a new product or service. One of these categories are the Early majority – those who adopt just before the 'average' person.
As a consequence to the positive response of 'Innovators', Early adopters then proceed to purchase the product. Early adopters are generally educated, opinionated and represent about 13.5% of consumers.
See also:
Marketing
Customer
Early Adopters
Related terms
Maturation, Brand reinforcement, Product differentiation, Attitude Awareness Usage Study (AAU), Customer service, Spam, Cognitive dissonance, Test marketing, Adopter categories, Database marketing, Brand management , Special interest groups, Below the line , Deduping, Global marketing,
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