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Healthcare Glossary
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Editorial calendar
The listing of specific times a publication will focus on special sections or special news reporting. An editorial calendar is the structuring of planned themes, features and requirements for impending issues of a print publication. These calendars are often distributed to advertisers for the purpose of stimulating revenue.
Related terms
Readership, Alpha/beta testing, Gutter, Endorsement, Hypothesis, Publication planning, Editorial, Freelancer, Double page spread (DPS), ABPI Code of Practice, Circulation, Clip or Clipping,
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