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Healthcare Glossary
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Editorial calendar
The listing of specific times a publication will focus on special sections or special news reporting. An editorial calendar is the structuring of planned themes, features and requirements for impending issues of a print publication. These calendars are often distributed to advertisers for the purpose of stimulating revenue.
Related terms
Gutter, Circulation, Double page spread (DPS), Publication planning, ABPI Code of Practice, Hypothesis, Readership, Editorial, Freelancer, Endorsement, Alpha/beta testing, Clip or Clipping,
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