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A system where electronic tills are used to process customer transactions in a retail outlet. Local EPOS systems are usually connected to a central computer system, so that financial and inventory-related data can be exchanged between the store and head office, allowing automatic accounting and replenishment.
See also:
Point of sale (POS)
Inducements, Internal Customers, Market attractiveness, Grey marketing (also called parallel importing), Cause-related marketing , Buying behaviour , Balanced Scorecard, Strategic business unit (SBU), DRIP Framework, Channel strategy, Consumer behaviour, Early majority, Skimming, Segmentation strategies, Cost per thousand (CPM),
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