Please login to the form below

Not currently logged in
Email:
Password:

Equivalent advertising value (EAV)

Equivalent advertising value (EAV) is generally used by the Public Relations Industry as a device to measure the advantage to a client from media coverage of a PR campaign. AVE's would generally calculate the scale of the coverage required, its positioning and then estimate what the comparable amount of space, if budgeted for as advertising, would cost? Commonly a multiplier would be applied - frequently in the range of 3 to 10 - to allow for the integrity factor of news copy over advertising.

See also:
Advertising
Public relations
Coverage
Campaign

Your comments about Equivalent advertising value (EAV):

Comment:
Your name:
Your email:

COVID-19 Updates and Daily News

Featured jobs

PMHub

Add my company
Say Communications

Influencing positive behaviours and delivering change is what drives us, using thought leadership, education, social and professional engagement and compelling,...

Infographics