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A news item, interview or feature that only one newspaper, magazine, radio or television station may carry.
Exclusive may also denote that the publishing rights to a piece of work have been purchased by one publisher and may not be used by any other. However, certain time restrictions may be imposed upon a publisher's exclusivity rights, dictating that thereafter the rights may be sold on.

See also:
Media planning

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A specialist Advertising and Med Comms agency dedicated to bringing much-needed creativity to healthcare marketing. We believe that brilliant ideas...