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Listing or summary of key content/findings.
Executive summary is a phrase used in business for a contained document that condenses a more substantial report or proposals. This summary allows readers to become familiar with a larger body of work, but in a shorter space of time. Generally it will contain a brief statement about the challenges or proposals outlined in the major document(s), informing the reader of the environmental information, a compressed examination and final conclusions. It is ultimately intended as a support to decision making by company workers.
See also:
Core Message
Business Plan
Business Strategy
Corporate Stratgey
SMART objectives
Vision
Neuromarketing, Price taker, Conjoint analysis, Cost–benefit analysis, Brand revitalisation, International marketing, Territory management, Launch plan, Drivers, Market penetration strategy, Franchising, Growth stage, Respondent, Brand image, Attitudinal scaling,
We are a fully integrated agency that is 100% dedicated to creating standout communications in healthcare. Our success starts by...