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Healthcare Glossary

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Export marketing

The marketing of goods or services to overseas customers. Export marketing commonly involves an offering with an incentive for a foreign buyer.  This offering is conveyed or promoted to a purchaser utilising particular communication or promotion channels. A price is then determined followed by distribution to the foreign buyer.

This dynamic; the product, price, distribution and promotion – is often referred to as the marketing mix.

See also:
Marketing mix
Global marketing
International marketing
Trade barriers
Tariffs

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