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Healthcare Glossary
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Export marketing
The marketing of goods or services to overseas customers. Export marketing commonly involves an offering with an incentive for a foreign buyer. This offering is conveyed or promoted to a purchaser utilising particular communication or promotion channels. A price is then determined followed by distribution to the foreign buyer.
This dynamic; the product, price, distribution and promotion – is often referred to as the marketing mix.
See also:
Marketing mix
Global marketing
International marketing
Trade barriers
Tariffs
Related terms
Market segmentation, Click tracking, Customised marketing mix, Direct marketing, Hard sell, Banner Ad., Shelf life, Subscriber list, SWOT analysis, DRIP Framework, Marketing, Cause-related marketing , Beta Tests, In-Company training, Marketing acronyms,
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