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The marketing of goods or services to overseas customers. Export marketing commonly involves an offering with an incentive for a foreign buyer. This offering is conveyed or promoted to a purchaser utilising particular communication or promotion channels. A price is then determined followed by distribution to the foreign buyer.
This dynamic; the product, price, distribution and promotion – is often referred to as the marketing mix.
See also:
Marketing mix
Global marketing
International marketing
Trade barriers
Tariffs
Early adopters, Channel strategy, Perfect competition, Blanket coverage, McKinsey Seven S's of Management (or 7-S Model), Customised marketing mix, e-Commerce, Trial stage, Internal marketing, Ad rotation, Non-profit marketing, Lead management, Press release, Marketing, List building,
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