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This describes consumer goods such as packaged food, beverages, toiletries and tobacco . Generally (FMCG) – or Consumer Packaged Goods (CPG) – are products that are retailed rapidly and at a comparatively low cost. Although the consummate profit made on FMCG products is generally diminutive, they frequently sell in extensive quantities, so the profit on such items can be considerable.
Inducements, Marketing, Institute of Practitioners in Advertising (IPA), International marketing, Alpha/beta testing, Behavioural targeting, ACE PR Value, Beta Tests, Consumer, Competitor analysis, Below the line , Segmentation strategies, Stakeholder, Affinity marketing, Marketing information,
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