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Healthcare Glossary
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Feature article
A special or prominent article in a newspaper, journal or magazine. A Feature Article is newspaper or magazine copy that is written to captivate and educate the reader. Feature articles may sometimes be referred to as Feature stories. At many newspapers, news copy is written and presented in "feature style," embracing some of the traditions of feature writing whilst still reporting current news worthy events.
See also:
Media Mix
Related terms
Media planning, Coverage, Advertising agency's commission, Cost–benefit analysis, Opportunities to see (OTS), Channels, Direct response advertising (DRA), Press release, Ambient media, Tone of the media, Cost-effectiveness (in media/advertising), Above the fold, Exclusive, Media mix, Duplication,
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